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Project

Rove Hotels Website

Client

Emaar

Sector

Hospitality

Type

B2C

Transforming a Hospitality Brand into a Digital Powerhouse

‍Rove Hotels was conceived as a bold new take on four-star hospitality—designed for the modern, urban traveler.

Blue Beetle translated Rove’s vibrant brand ethos into an immersive digital experience, creating a high-converting website that drives direct bookings while capturing the spirit of the brand.

With intuitive navigation, a mobile-first design, and seamless integration with booking engines, Rove’s website has become a key driver of their success. Ongoing optimisations ensure it continues to evolve with the brand’s growing global footprint.

User Journey Mapping

Information Architecture

User Experience (UX)

User Interface Design (UI)

Website Development

WordPress CMS

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The result has been very positive and we even managed to win the Best in Class Website Award at the Interactive Media Awards 2016. Overtime we have continued to work with Blue Beetle to enhance the site with new functionalities and improve conversion rates by making modifications to the UI/UX on a regular basis.

Miguel Angel Rojas Ruiz

Senior Manager, Marketing & Communications