Digital Marketing
We create marketing campaigns
that drive growth
Inbound Marketing, SEO & SMM
Attract more leads
Convert more customers
Increase sales & revenue
Digital marketing is at the core of Blue Beetle’s service offering; we craft solutions for our clients that span the complete customer lifecycle: from marketing through sales and into customer success.
Everything we do is technology-enabled and supported by our in-house team, with demonstrated expertise in many discrete disciplines and experience working with a wide range of clients and sectors in the MENA.
Our creative digital campaigns offer a complete package from Google Ads and SEO to social advertising and digital services that optimise your media budgets and minimise waste.
Effective digital marketing is about creating genuinely helpful customer experiences on the web that makes a connection, build trust and inspire action.
So our focus is on creating value for your customer. We do this by getting the right content, to the right people, in the right place, at the right time.
We can help you with...
Email Marketing
Content Marketing
Lead Magnets & Landing Pages
Sales & Marketing Automation
Target Persona Discovery
Communication Strategy
Inbound Marketing
Funnel Strategy & Execution
Blogging & Link building
Email Workflows & Sequences
The Inbound Methodology
We help you attract more leads, convert more customers and increase sales and revenue
The first phase concerns turning a stranger to your business into a visitor. You do this by attracting prospects to your website by answering the questions they are asking online, specifically by blogging and SEO.
Once the visitor is on your website, we ensure you offer multiple places to convert. We employ clear call-to-actions, landing pages, and forms strategically placed across your website.
By now, the contact has given you some of their information and is ready to be nurtured through the buyer's journey. Here we use marketing automation tools such as workflows and email marketing.
Your salesperson has qualified the lead, and they have successfully sealed the deal. But the work continues. You need to engage with your customers and provide ongoing support continuously.
Our Process
A simple two step process to establish a solid foundation and cadence for success 💥
Phase 1 - Building Your Inbound Foundation
Foundation Phase
Building Your Inbound Foundation
The first phase of your digital marketing plan is setting the foundation for your long-term goals. This part of the process will be happening “behind the scenes” as you’re getting started.
Buyer Personas
The first order of business in digital marketing is to define your ideal buyer profiles, known as your personas. Typically this is 2-3 profiles that will determine your goals, your strategy, and your messaging from here on.
Situational Analysis
Before you can set goals or determine the quick wins for content, it’s important to take a snapshot in your digital marketing performance to date. This involves completing a content audit, competitor analysis, website audit, and keyword research.
Goal Setting
The objectives you set are what will keep you, your sales team, your whole company and Blue Beetle aligned and help everyone work together as one. All decisions, marketing efforts and deliverables will be aligned to help reach these goals.
Strategy Building
Once we know the people you need to reach, the benchmarks and resources available, and the targets you need to hit – it's time to outline your content strategy. For example, draft the first offers and blog posts you plan to produce for your audience.
Phase 2 - Launch, Report, Iterate, Repeat
Cadence Phase
Launch, Report, Iterate, Repeat
Now that your foundation is in place and your content is in the queue, it's time to launch and bring in the leads. Results will be closely monitored and used to inform strategy revisions.
Conversion Assets
You've got to give to get. We'll help you make sure you're offering the right resources to your target market.
Search Engine Optimisation
Content is king. We'll ensure you stay at the forefront of content creation and continuously build your SEO.
Social Media Marketing
Having an active social presence helps increase followers, drive traffic to your website, and ultimately – drive more leads.
Email Marketing
Email isn't dead. It's still one of the most powerful tools you can have in your digital marketing strategy
Need to attract, convert and close more customers?
Tell us what your goals and objectives are, and we’ll help you hit them 🎯.